Tuesday, August 25, 2020
Assignment Example | Topics and Well Written Essays - 500 words - 164
Task Example The worth is to be recorded as $215,000 on the charge side, though $90,000 is to be credited. As per Jivraj, the modified PC ought to have been recorded as a random cost, yet the item, regardless of whether with resale esteem or not is a benefit and in this manner a crediting of the advantages account (PCs) ought to have been underlined by Juma. Moreover, deterioration was to be recorded by division of the all out an incentive by six years, as a straight line technique was utilized to assess the estimation of the exchange. The estimation of the structure ought not be recorded both as far as lower expenses and reasonable worth, but instead ought to be recorded as gratefulness or deterioration in the capital additions account. Juma and Jivraj have generally changing approaches to record these exchanges. The exchange doesn't include the trading of money and along these lines ought not be recorded as three separate costs which will be credited threefold. In any case, the all out worth is to be recorded in the two records as $60,000. It must be recorded in the records receivable records. Moreover, the sum ought not be recorded as a sum got as Jivraj proposes, but instead an alternate methodology ought to be recorded, for example, the consideration of the cost and recording it in the records payable also. The composed deals request ought not be recorded by Juma on the grounds that there has been no trade of money. Be that as it may, this exchange can be recorded as stock for the PCs. In any case, another methodology that can be utilized is recording these exchanges in the records receivables section. The primary explanation this is the situation is because of the way that the measure of money has not traded hands and Jivraj records the sum as though it has as of now
Saturday, August 22, 2020
The Importance of Family in McCullers The Member of the Wedding Essay
The Importance of Family in McCullers' The Member of the Wedding I needn't bother with my mom or my dad any longer. I am a youngster, who needs them? I can live all alone. Carson McCullers composed a novel, The Member of the Wedding (1946), which put a twelve-year-old young lady, Frankie, in the circumstance of leaving her family and old neighborhood. After a year ago, her closest companion moved away and she was disregarded. She used to be exceptionally famous and hung out in the entirety of the clubhouses around town. Presently, she was not welcome to any of them. Frankie is likewise envious of her more seasoned sibling and his fiancã © on the grounds that they get the chance to travel everywhere throughout the world. At their wedding, she intends to go off with them, and investigate the world as three. Her dad's assistant, Berenice Sadie Brown, who is an African-American, attempts to disclose why she needs to remain here with her dad. Not tuning in, she gathers her packs with every last bit of her assets, and hangs tight for the wedding. The wedding is commended an hour from her old neighborhood, so they are going to go on a train. Consistently, she would consider the long train ride over, however knew at long last, she would be away from the dreadful town. John Henry, her six-year-old cousin, consistently chases after her wherever that she goes. He disclosed to her that he was fleeing with her, any place she chose to go. In the wake of understanding that her sibling was not going to let her stay with them, she flees into the night. J... ...d essentially helped Frances alter her perspective also. Presently, all she needed was to be with her dad. Carson McCullers composed a phenomenal novel called, The Member of the Wedding. This tale shows genuine circumstances to a young person's brain. Frankie detested the town she lived, and abhorred living with her dad. She needed to investigate the world at twelve years old. At last, after the entirety of the snags she experienced, she understood that family is actually what she required in her life at that point. Albeit some adolescent may not see, family is one of the most significant things that anybody will ever have in their life. McCullers, Carson. The Member of the Wedding. Boston: Haughton Mifflin Company. 1973.
Monday, August 3, 2020
The Psychology and Methods of Learning
The Psychology and Methods of Learning Theories Cognitive Psychology Print Understanding the Psychology of Learning The Psychology of How We Learn By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on May 07, 2019 Hero Images / Getty Images More in Theories Cognitive Psychology Behavioral Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology From the day we are born, we begin a process of learning that lasts throughout life. While there are many ways to define and describe learning, it is typically defined as a relatively permanent change in behavior as a result of experience. Lets explore several different theories of learning. The Power of Associations Youve probably heard of Pavlovs dogs at some point, but many people dont fully understand exactly what this famous research illustrates. Classical conditioning is one of the best-known concepts of behavioral learning theory. In order to understand how people learn, you first need to start by discovering the powerful role that associations can play in the learning process. Discover more about this process in this introduction to classical conditioning. Classical Conditioning Basics Now that you understand how classical conditioning works, it is also important to understand some of the basic phenomena that also occur during this process. Learn more about acquisition, extinction, and discrimination in this overview of principles of classical conditioning. The Consequences of Behavior Clearly, learning involves a lot more than just learning associations. Direct experience with your environment that results in desirable outcomes or negative outcomes can also shape how and what people learn. Operant conditioning is one of the fundamental concepts in behavioral psychology. This type of learning involves using reinforcement and punishment to either increase or decrease behaviors. Learn more about the effects of rewards and punishments on behavior in this overview of operant conditioning. How Timing Impacts Learning The types of reinforcement use are important, but timing also plays a critical role in how quickly new behaviors are acquired and how strong these new responses are. If you are rewarded for an action so long after it occurred that you are unable to form an association between the two events, for example, then it is unlikely that learning will occur. Learn more about how the timing of reinforcement impacts the speed and strength of responses in this article on schedules of reinforcement. Classical Versus Operant Conditioning Now that weve explored classical conditioning and operant conditioning, do you think you could immediately identify which is which? This can often be a confusing area for many students, but a few basic pointers can help you keep the two processes straight. In a classroom setting, chances are good that your instructor will provide some examples of learning and expect you to identify which type of conditioning is used. Read the following article to learn more about the major differences between classical and operant conditioning. Learning Through Observation You may have already guessed, but learning does not necessarily require that we personally experience an event or outcome. In some cases, simply watching other people can lead to learning. Psychologist Albert Bandura proposed social learning theory, which emphasizes the importance of observational learning. As you can imagine, a great deal of learning takes place simply by watching the people around us. Learn more about the basic concepts and how the process works by diving into observational learning theory. How Does Observational Learning Actually Work?
Saturday, May 23, 2020
America, By Douglas Mcgray, And The Expansion Of Foreign...
Author Douglas McGray, in his article ââ¬Å"Lost in America,â⬠fights for the expansion of foreign language education in schools by focusing on the present and potential future effects the issue will have on the state of Americaââ¬â¢s world relations and world business market. To efficiently communicate his message for expansion, McGray publishes his article in Foreign Policy Magazineââ¬âa publication known for its political demographic. He publishes his article there with the intent to persuade his intended audience, lawmakers, to pass additional policies and laws expanding foreign language in schools. McGray compiles evidence from history, research, and some of his own thoughts on global education in America. He includes several rhetorical choices such as historical references, statistics, urgency in tone, and analogies which he utilizes to highlight his point to lawmakers that foreign language is fundamentally important in Americaââ¬â¢s school system. Throughout the article, McGray references historical evidence to substantiate and support his claims. These references he accompanies with persuasive word choices to veer his audienceââ¬â¢s opinion. An instance where he applies this method is in his statement: ââ¬Å"America was suddenly a republic, but a republic of foreignersââ¬âdisparate, multi-lingual, barely connectedâ⬠¦ Public education was designed to manufacture citizensâ⬠(McGray 353). This reference to history is used to target his primary audience, lawmakers, as he relates the issue to the
Monday, May 11, 2020
Monroe Doctrine - Definition and Background
The Monroe Doctrine was the declaration by President James Monroe, in December 1823, that the United States would not tolerate a European nation colonizing an independent nation in North or South America. The United States warned it would consider any such intervention in the Western Hemisphere to be a hostile act. Monroeââ¬â¢s statement, which was expressed in his annual address to Congress (the 19th century equivalent of the State of the Union Address) was prompted by a fear that Spain would try to take over its former colonies in South America, which had declared their independence. While the Monroe Doctrine was directed toward a specific and timely problem, its sweeping nature ensured it would have enduring consequences. Indeed, over the course of decades, it went from being a relatively obscure statement to becoming a cornerstone of American foreign policy. Though the statement would carry President Monroeââ¬â¢s name, the author of the Monroe Doctrine was actually John Quincy Adams, a future president who was serving as Monroeââ¬â¢s secretary of state. And it was Adams who forcefully pushed for the doctrine to be openly declared. The Reason For the Monroe Doctrine During the War of 1812, the United States had reaffirmed its independence. And at the warââ¬â¢s end, in 1815, there were only two independent nations in the Western Hemisphere, the United States, and Haiti, a former French colony. That situation had changed dramatically by the early 1820s. The Spanish colonies in Latin America began fighting for their independence, and Spainââ¬â¢s American empire essentially collapsed. Political leaders in the United States generally welcomed the independence of new nations in South America. But there was considerable skepticism that the new nations would remain independent and become democracies like the United States. John Quincy Adams, an experienced diplomat and the son of the second president, John Adams, was serving as President Monroeââ¬â¢s secretary of state. And Adams did not want to become too involved with the newly independent nations while he was negotiating the Adams-Onis Treaty to obtain Florida from Spain. A crisis developed in 1823 when France invaded Spain to prop up King Ferdinand VII, who had been forced to accept a liberal constitution. It was widely believed that France was also intending to assist Spain in retaking its colonies in South America. The British government was alarmed at the idea of France and Spain joining forces. And the British foreign office asked the American ambassador what his government intended to do to block any American overtures by France and Spain. John Quincy Adams and the Doctrine The American ambassador in London sent dispatches proposing that the United States government cooperate with Britain in issuing a statement declaring disapproval of Spain returning to Latin America. President Monroe, unsure of how to proceed, asked for the advice of two former presidents, Thomas Jefferson, and James Madison, who were living in retirement on their Virginia estates. Both former presidents advised that forming an alliance with Britain on the issue would be a good idea. Secretary of State Adams disagreed. At a cabinet meeting on November 7, 1823, he argued that the United States government should issue a unilateral statement. Adams reportedly said, ââ¬Å"It would be more candid, as well as more dignified, to avow our principles explicitly to Great Britain and France, than to come in as a cockboat in the wake of the British man-of-war.â⬠Adams, who had spent years in Europe serving as a diplomat, was thinking in broader terms. He was not just concerned with Latin America but was also looking in the other direction, to the west coast of North America. The Russian government was claiming territory in the Pacific Northwest extending as far south as present-day Oregon. And by sending a forceful statement, Adams hoped to warn all nations that the United States would not stand for colonial powers encroaching on any part of North America. Reaction to Monroe's Message to Congress The Monroe Doctrine was expressed in several paragraphs deep within the message President Monroe delivered to Congress on December 2, 1823. And though buried within a long document heavy with details such as financial reports on various government departments, the statement on foreign policy was noticed. In December 1823, newspapers in America published the text of the entire message as well as articles focusing on the forceful statement about foreign affairs. The kernel of the doctrine ââ¬â â⬠we should consider any attempt on their part to extend their system to any portion of this hemisphere as dangerous to our peace and safety.â⬠ââ¬â was discussed in the press. An article published on December 9, 1823, in a Massachusetts newspaper, the Salem Gazette, mocked Monroeââ¬â¢s statement as putting ââ¬Å"the peace and prosperity of the nation at hazard.â⬠Other newspapers, however, applauded the apparent sophistication of the foreign policy statement. Another Massachusetts newspaper, the Haverhill Gazette, published a lengthy article on December 27, 1823, which analyzed the presidentââ¬â¢s message, praised it and brushed aside criticisms. The Legacy of the Monroe Doctrine After the initial reaction to Monroeââ¬â¢s message to Congress, the Monroe Doctrine was essentially forgotten for a number of years. No intervention in South America by Europeans powers ever happened. And, in reality, the threat of Britainââ¬â¢s Royal Navy probably did more to ensure that than Monroeââ¬â¢s foreign policy statement. However, decades later, in December 1845, President James K. Polk affirmed the Monroe Doctrine in his annual message to Congress. Polk evoked the doctrine as a component of Manifest Destiny and the desire of the United States to extend from coast to coast. In the latter half of the 19th century, and well into the 20th century, the Monroe Doctrine was also cited by American political leaders as an expression of American dominance in the Western Hemisphere. The strategy of John Quincy Adams of crafting a statement that would send a message to the entire world proved to be effective for many decades.
Wednesday, May 6, 2020
Scots Law of Contract Free Essays
All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumersââ¬â¢s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements. We will write a custom essay sample on Scots Law of Contract or any similar topic only for you Order Now A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In Bruceââ¬â¢s case some of the customerââ¬â¢s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat. An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball. Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The above case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the ââ¬Å"Slow Patrolâ⬠CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon. If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Assurance Corporation (1909) ââ¬Å"â⬠¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf Wol f sued arguing that Forfar were in breach of contract. The court held that Wolf Wolfââ¬â¢s first ââ¬Å"acceptanceâ⬠was a counter offer and due to the law in Scotland this had rejected Forfarââ¬â¢s offer and put in place a new offer which Forfar had rejected as Forfarââ¬â¢s offer had lapsed upon rejection Wolf Wolfââ¬â¢s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties. The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruceââ¬â¢s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting that there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then. In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop. The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised price of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one. The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price. In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruceââ¬â¢s original offer to buy the rare vinyl Bruce was no longer under any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place. Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) ââ¬â Business Law in Scotland 2nd edition Crossan Wylie ââ¬â Introductory Scots Law 2nd edition How to cite Scots Law of Contract, Essay examples
Thursday, April 30, 2020
Kadeejah Johnson Essays - Economy, Economic History, Money
Kadeejah Johnson Professor Dr. G. Sochan American History Opening Due: 11 April, 2016 The Great Depression and African Americans In American history there had been many drawbacks that caused major obstructions within the country and primarily amongst its people. The most notorious of those drawbacks was none other than the Great Depression. This was a time period in American history where more than $10 billion in market value had vanished within hours, and the United States had begun to find itself in the waking of the greatest economic disaster in history. Although the stock market crashed, it was not by itself the cause of the Great Depression. Much of America during 1929 had experienced signs of economic trouble. Banks failed, land undeveloped, mortgages foreclosed, and many Americans began to question the government and its spending. Amongst those who were affected were African Americans, much of whom
Saturday, March 21, 2020
Free Essays on History Of United States Coinage
Thesis: Coins have been around for many years, they have had changing mints, designs, and variety's which have all been represented by past events and Presidents. I. Locations of mints in the United States. A. Cities of United States mints. 1. The number one mint in the U.S. is San Fransico. 2. The number two mint in the U.S. is Denver. 3. The number three mint in the U.S. is Philadelphia. B. The United States mint standards. II. Pennies, Nickels, and Dimes in the United States Coinage. A. Pennies are also know as the one-cent coin. 1. The large cent is the earliest dated penny. 2. The Indian Head half copper, half nickel cent was minted for six years. 3. The Two-cent piece was minted for nine years. 4. The later Indian Head penny was minted for 44 years. 5. The steel cent was only made in 1943 B. Nickels were the five cent-piece in the U.S. . 1. The Racketeer nickel was minted only in 1883. 2. The Liberty nickel was minted for 30 years. 3. The Buffalo nickel was minted for 25 years. 4. The Wartime nickel was minted for three years. C. Dimes were the ten cent-piece in the U.S. . 1. The Seated Liberty dime was minted for 54 years. 2. The Mercury dime was minted for 29 years. III. Quarters, Half dollars, and Dollar coins in the U.S. Coinage. A. The Standing Liberty Quarter was minted for 14 years. B. The half dollar is worth two quarters in the U.S. . 1. The Walking Liberty half dollar was minted for 31 years. 2. The Franklin half dollar was minted for 15 years. 3. The Silver Kennedy half dollar was only minted in 1964. 4. The Bicentennial Kennedy half dollar was minted for one year. C. The Silver dollar was the most admired coin in the U.S. Mint. 1. The Morgan Silver dollar was minted for 43 years. 2. The Peace Silver dollar was minted for 14 years. 3. The Eisenhower Silver dollar was minted for seven years. 4. The Bicentennial Silver dollar was minted for one year. ... Free Essays on History Of United States Coinage Free Essays on History Of United States Coinage Thesis: Coins have been around for many years, they have had changing mints, designs, and variety's which have all been represented by past events and Presidents. I. Locations of mints in the United States. A. Cities of United States mints. 1. The number one mint in the U.S. is San Fransico. 2. The number two mint in the U.S. is Denver. 3. The number three mint in the U.S. is Philadelphia. B. The United States mint standards. II. Pennies, Nickels, and Dimes in the United States Coinage. A. Pennies are also know as the one-cent coin. 1. The large cent is the earliest dated penny. 2. The Indian Head half copper, half nickel cent was minted for six years. 3. The Two-cent piece was minted for nine years. 4. The later Indian Head penny was minted for 44 years. 5. The steel cent was only made in 1943 B. Nickels were the five cent-piece in the U.S. . 1. The Racketeer nickel was minted only in 1883. 2. The Liberty nickel was minted for 30 years. 3. The Buffalo nickel was minted for 25 years. 4. The Wartime nickel was minted for three years. C. Dimes were the ten cent-piece in the U.S. . 1. The Seated Liberty dime was minted for 54 years. 2. The Mercury dime was minted for 29 years. III. Quarters, Half dollars, and Dollar coins in the U.S. Coinage. A. The Standing Liberty Quarter was minted for 14 years. B. The half dollar is worth two quarters in the U.S. . 1. The Walking Liberty half dollar was minted for 31 years. 2. The Franklin half dollar was minted for 15 years. 3. The Silver Kennedy half dollar was only minted in 1964. 4. The Bicentennial Kennedy half dollar was minted for one year. C. The Silver dollar was the most admired coin in the U.S. Mint. 1. The Morgan Silver dollar was minted for 43 years. 2. The Peace Silver dollar was minted for 14 years. 3. The Eisenhower Silver dollar was minted for seven years. 4. The Bicentennial Silver dollar was minted for one year. ...
Wednesday, March 4, 2020
Complete, 4-Step Email List Building Strategy For Success
Complete, 4-Step Email List Building Strategy For Success Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. Iââ¬â¢m making some money, but I wouldnââ¬â¢t call it ââ¬Å"successâ⬠just yet. The question you have been wrestling with for months now is, ââ¬Å"How do I get from my reality to my goal?â⬠Or in other words How do you turn your website into a real money-maker? If youââ¬â¢ve been been in the blogging game very long, or if youââ¬â¢ve simply read 10 total marketing articles at any point in the last 5 years, you know that the money is in your email list.à Email marketing has the highest ROIà of any marketing channel, and for content producers, its your #1 source of traffic, social shares, and revenue. The Complete, 4-Step #Email List Building Strategy That Will Make You Successful via @jmcmillen89There are many places you can go for email list buildingà tips. Hereââ¬â¢s a great list of 21 ways to build your email list. But articles like these require you to have a competent system already in place AND to understand what you are ultimately trying to do with that system. Today, we are going to go through the full process from start to finish- everything you need from email list creation to effective monetization. The basic process looks like this: Iââ¬â¢m going to show you how YOU can implement this process without any outside help whatsoever. For those of you who like to skip the tinkering or take things to the next level, thereââ¬â¢s a special offerà for you at the end. Letââ¬â¢s start with Step 1 of your email list building strategy. Step #1: Create Your Email List This is the easiest step, but how many of you reading this have yet to start your list, because... research. You donââ¬â¢t want to select the wrong provider or you donââ¬â¢t want to spend money and then not put the work in. Well guess what? Iââ¬â¢m solving both of those problems for you right now. If youââ¬â¢ve been waiting for a solid beginner email provider, go ahead and click hereà to immediately start your FREE account with MailChimp. Thereââ¬â¢s no costs until you reach a handsomely monetizable 2,000 email subscribers. Problem solved. Now, select ââ¬Å"Listsâ⬠in the top bar and then click ââ¬Å"Create Listâ⬠. Fill in a few admin details, and BAM, youââ¬â¢re done! Now that you have your list, letââ¬â¢s move on to tricking out your website for email collection. Step #2: Optimize Your Website For Email Collection This is where youà get to have some fun, at least, if you're anything like me. If you want your website to perform as a business funnel, your highest core value should be simplicity. Think simple and then think simpler. Simple design Single goal Necessary features only If you want to build a serious email list, that list has to be one of the #1 goals of your website. And on that note, immediately axe EVERY feature that doesnââ¬â¢t facilitate email signups. (If you can sell to your customers immediately via product trials or e-commerce, those are great features to keep around.) Thereââ¬â¢s a only a handful of features youà need to collect email effectively: Some form of compelling lead magnet Above-the-fold email opt-in CTA Email opt-in popup End-of-content email opt-in Letââ¬â¢s take a closer look at each of these. Recommended Reading:à How To Blog With As Little As Possible Create a compelling lead magnet. While some users will like your content so much, they will simply hand over their email address, these users are the exception rather than the rule. You need to have a few cards up your sleeve that will compel visitors to become subscribers. You need to have something valuable that you can freely offer visitors in exchange for their email address. These are called ââ¬Å"lead magnetsâ⬠. A great example can be found right here at , which uses its restricted-access resource library to invite readers like you to become subscribers. Check out 's resource library as an example of a compelling lead magnet. Just look at the top of your screen. See the light blue bar that says ââ¬Å"Get 60+ Free Resources Now!â⬠? Yep, thatââ¬â¢s a lead magnet. There is virtually no limit to what you can use as a lead magnet: Restricted resource library Topical e-book Collection of templates Exclusive content only given to subscribers Audio or video downloads Email course training series Checklist PDFs Software tool access etc. When evaluating something as a potential lead magnet, it needs to answer ââ¬Å"Yesâ⬠to twoà vitally important questions: Is this something my marketing target audience would LOVE and no one else would really care about? Is this something that can be automatically distributed upon signup and doesnââ¬â¢t incur marginal cost at my expense? Virtually everyone wants a free laptop, but giving out laptops in exchange for email addresses breaks both or these rules. People who have zero interest in your websiteââ¬â¢s topic/product will claim the laptop with zero return on your investment, and the marginal cost of purchasing a laptop per subscriber is an insanely inefficient way to collect email addresses. Pick something that answers ââ¬Å"Yesâ⬠to both the above questions, and youââ¬â¢ll be good to go. Place an email opt-in CTA above the fold. When we are discussing a desktop setup, your above-the-fold real estate is by far the most valuable. It absolutely must include a CTA that leads to email signup or information collection of some nature. A great example of this is Noah Kaganââ¬â¢s blog OkDork. As soon as you show up on the home page, you are immediately propositioned for your email address in exchange for Noahââ¬â¢s lead magnet. The entry box gives visitors a no-friction, one-click way to give you their email. Noahââ¬â¢s company SumoMeà recently released an application called Welcome Matà that helpsà you to implement this exact same technique on any website, landing page or blog. Hereââ¬â¢s an example of the free version in action on my menââ¬â¢s blog. This is my homepage hero shot: Youââ¬â¢ll notice I already have an opt-in form above the fold at the top of the right sidebar. Iââ¬â¢m using this simple MailChimp for WordPress plugin, which can be inserted via the widget area of your WordPress dashboard. When Welcome Mat is installed, the following screen immediately drops down for new users visiting my website: This not only allows me to collect email, but it also gives me a chance to immediately hit users with a targeted value proposition. Visitors who show up to my site and resonate with ââ¬Å"taking an honest look at manhoodâ⬠, are more likely to subscribe or continue reading and subscribe later. Collect emails above the fold with immediate value propositions. Here's how. #listbuildingAs a final example, I want to address the freelancers and direct-service providers among you who are wanting to build your email, but honestly, your biggest priority is direct contact for currently interested clients. I feel you. Iââ¬â¢m in a similar boat. I help business owners do a lot of what Iââ¬â¢m talking to you about in this article, but at level 1,000. Hereââ¬â¢s how I handle those dual goals. This is my services landing page: The red button takes visitors through my sales pitch, which will end in a request for their email. The green button takes visitors directly to the form where they give me their email. Since I am focusing on lead generation here, this strategy wonââ¬â¢t be as effective for scaling out a massive email list as what Iââ¬â¢ve discussed above. However, I am still acquiring a list of SUPER targeted emails of people interested in my services who I can retarget at a later date or invite to view my blog content. Have segmentedà #emaillists based on your goals to really drive conversions.Create an email opt-in popup Letââ¬â¢s be honest. No one really thinks about popups with fond thoughts and fuzzy memories. Except website owners interested in collecting emails. Those gals and guys LOVE popups, because they work. They really, really, reallyà work. In fact, I doubt you can find a single, high-traffic marketing blog that doesnââ¬â¢t currently use popups. Iââ¬â¢m using- you guessed it- SumoMeââ¬â¢s free popup application: Since installing this simple popup, my subscription rate has doubled. Iââ¬â¢ve had 2x the subscribers over this last year as I did before, and I have probably posted half as much content this year as I did the year before. Popups work. Since Iââ¬â¢m using the free version, I am unable to offer a lead magnet within my popup, but if I were to upgrade, I could display something like this, which would probably improve my signup rate even further: If you want to install SumoMeââ¬â¢s Listbuilder popup application, simply follow the directions here. Create email signup opportunities at the end of your content. You probably already know this, but most visitors to your blog posts wonââ¬â¢t read the full post. Maybe they will skim and maybe they will just read a few points and leave. If they make it all the way to the end, they are ââ¬Å"picking up what youââ¬â¢re putting downâ⬠. This is a golden opportunity for you to capture these casual visitors into your email list ââ¬Å"foldâ⬠. Donââ¬â¢t waste it! Include a signup opportunity at the end of every post. There is an easy way to do this with a moderate return, and then there is a more difficult- AKAà time consuming- way to do this that will net you a much higher return. The easy way involves nothing more than including a signup form at the end of each post, like this: ... OR offering your standard lead magnet, like this example from CoachTube: Simply create a graphic like the one from CoachTubeà and display it at the end of your post with a link to your email signup page. Thatââ¬â¢s the easy way. The more difficult way is to make a different lead magnet for every single one of your posts. This is called a ââ¬Å"content upgradeâ⬠, and it gets better results because it is directly related to what your visitors were just reading about. Note: By the way, there's a content upgrade in this post right in the introduction to help convert visitors into subscribers right away. has seen this as an excellent way to turn organic traffic into long-term, engaged subscribers. Hereââ¬â¢s an example from Brian Deanââ¬â¢s blog Backlinko: Content upgrades have been the primary fuel in the emergence of several new leading blogs in the marketing blogosphere. Iââ¬â¢ve seen case study after case study of unbelievable results. While it requires a bigger investment on your part, Itââ¬â¢s worth giving this strategy a try. To learn more about posting content upgrades, check out Bryan Harrisââ¬â¢ guide. Step #3. Implement Email Marketing Within Your Content Strategy While email is your best single tool for building an audience, itââ¬â¢s still just one piece of your content strategy. Your overall content strategy should be targeting your desired audience via recurring, well-promoted content that gets people to you website and into position for email capture. If you arenââ¬â¢t getting people to your site, you wonââ¬â¢t be getting any email signups. Recommended Reading:à How To Publish More Consistent Content That Will Help You Grow A Successful Blog Fortunately, your email list can play the star role in getting traffic to your website. Sometimes, people overcomplicate the email marketing process. They get scared of sending too many emails and wait too long to contact their audience, or they arenââ¬â¢t really sure what to write, so they just throw a bunch of stuff in. Before I describe a ridiculously simple (yet effective) way to run your email marketing, letââ¬â¢s review our goals. The goal of any content marketing campaign is twofold: Build an audience of people interested in your chosen topic. Build trust within that audience and an expectation of quality from your brand. We want everyone who comes into contact with your brand to think, ââ¬Å"Wow, they donââ¬â¢t mess around. That was good stuff.â⬠We DONââ¬â¢T want people subconsciously à thinking, ââ¬Å"Iââ¬â¢ve seen this 100 times before. You think Iââ¬â¢m going to buy your paid product when this free stuff is so weak?â⬠Now that weââ¬â¢ve established our goal, letââ¬â¢s look at how email can play a part. Hereââ¬â¢s a ridiculously simple, beginner strategy for email marketing that will get your content some great results. Anytime you publish a new blog post, send out the following email: Subject line: ââ¬Å"Compelling headline meant to grab maximum email opensâ⬠(check out 's headline analyzer for some help.) Header image taken from published post. Short introduction setting up a hook to get people to your post. Link to your post. Button(s) to click for instant shares. Itââ¬â¢s that simple. Check out this example: How easy is that? And guess how well this hopelessly simple email performed? I will take 50% opens and 30% clicks every day of the week. Donââ¬â¢t overcomplicate this. Your emails donââ¬â¢t need to be complicated to be effective. In fact, they should be decidedly uncomplicated. Now that weââ¬â¢ve identified a simple template for each individual email, how should we incorporate these emails into a fuller content strategy? Iââ¬â¢m glad you asked. Again, this is a baseline strategy anyone can do and everyone should be doing (at minimum). Iââ¬â¢ve found from working with countless clients over the years that many bloggers have trouble finding a repeatable process off which to base their content strategy, so Iââ¬â¢m condensing it into a few simple tips. Publish your blog between 12 p.m. and 5 a.m. ET. The easiest way to do this is to schedule it to automatically publish via WordPress, or if youââ¬â¢ve made the incredibly wise decision to get a subscription, you can schedule posts easilyà through their dashboard. Recommended Reading:à When Is The Best Time To Publish A Blog Post? Schedule an email to go out the day your post goes live. The specific time will vary based on your topic and audience. For weekday posts, Iââ¬â¢d recommend sending out emails around 7 a.m. ET, as that will put your content at the top of most readersââ¬â¢ inboxes when they either get to work or check their emails beforeà work. Promote your content across social channels. You can do this manually, or, if you have a account, you can automatically schedule postings across your networks AND repostings at later dates. These three tipsà areà a great beginning baseline if you arenââ¬â¢t already doing it for each new post. Step #4. Monetize Your Email List I want to quickly take you through all four email monetization strategies, because theyââ¬â¢re worth knowing and you can achieve big wins with each one. Sell affiliate offers to your list. Sell advertising placement in your ââ¬Å"newsletterâ⬠. Make your email newsletter a paid subscription. Sell your own product. Letââ¬â¢s start with the first email list building monetization strategy. Sell affiliate offers to your email list. Affiliate marketing is as old as the Web itself. It made millionaires in the late-90ââ¬â¢s/early-2000ââ¬â¢s, back when lots of peopleà who stumbled online were becoming millionaires. Today, you are far more likely to be sold an expensive course on becoming a millionaire affiliate marketer than you are to actually become one yourself. Itââ¬â¢s not that affiliate marketing canââ¬â¢t work, itââ¬â¢s just a much less efficient way to make money than creating and selling your own product. Furthermore, you typically have no control over the quality or customer service attached to an affiliate product, so you risk losing trust every time a subscriber makes a purchase. The BIG exception and the RIGHT way to implement affiliate marketing is to select a few products/services you trust that generate RESIDUAL income. Hereââ¬â¢s the only example you really need to know. Pat Flynn is considered a veritable influencerà in the marketing blogosphere. Youââ¬â¢ve almost definitely heard of him, and you most likely read his blog. Pat made $116,891.83 last August. That number may boggle your mind at first glance, but letââ¬â¢s take a look at the numbers: Pat earned revenue from 13 total affiliate offers. His affiliate earnings made up 72% of his total income for the month of August. But most significantly, Pat made 55% of his entire August revenue from just two offers. Both these offers, Bluehost and LeadPages, are subscription-based services, meaning every time Pat signs up a new customer, he begins getting paid on a monthly basis for as long as that customer remains a customer. Pat has been selling Bluehost website hosting since at least March 2010. When he first began referring Bluehost, it accounted for less than 8% of his monthly revenue, but after 5 years of accumulating referred users, he is collecting monthly checks worth 40% of his total revenue from just this one referral. Now, itââ¬â¢s your turn. Pick a subscription-based service that meets the following criteria: You already love it. Itââ¬â¢s a no-brainer for your customers. It's intended to be used indefinitely. Slap that referral link into your next email and talk it up big to your email subscribers. You should also create a targeted landing page (like this)à on your website, pitching your visitors. Boom. Done. Sell ad placements on your ââ¬Å"newsletterâ⬠. I place ââ¬Å"newsletterâ⬠in quotes because your emails really shouldnââ¬â¢t look like a traditional newsletter, and Iââ¬â¢m a stickler for semantics. Quirks aside, Iââ¬â¢m not really talking about banner-style ads here. Banner ads are tacky in a newsletter, and itââ¬â¢s not really what your customers subscribed for. Paid ad placement in your newsletter should look a lot like affiliate marketing, with the primary difference being you are getting paid to place rather than paid based on subscriber engagement. Have you considered including native advertising in your email newsletters?This works particularly well with niche newsletters, because the smaller the market, the more valuable it is for a new brand to get its name in front of relevant viewers. How do you get such placements? Sorry, the answer is direct sales. Pick 10 brands in your niche, and email them something like, ââ¬Å"I have 1,000 email subscribers centered around your niche, and I think they would be very interested in learning more about [brand]. Iââ¬â¢d love to discuss running a [brand] promotion in an upcoming newsletter.â⬠Itââ¬â¢s really that simple. What brand doesnââ¬â¢t want to be promoted? From there, itââ¬â¢s just a matter of negotiating payment. Make your email newsletter aà paid subscription. Iââ¬â¢m including this one because itââ¬â¢s a relevant option, but I wouldnââ¬â¢t recommend you try it as your core email list building monetization strategy. People are very used to being asked for their email in exchange for content, and they are becoming increasingly hesitant to give that email address away. If you have the audacity to ask for money in exchange for your emails, your email content better include the following: Highly valuable, world-class type content. Exclusive content that can ONLY be found via your email list. Unless your newsletter is offering in-demand content that canââ¬â¢t be found anywhere else, this strategy could be a bit difficult to implement super successfully. Create and sell your own product. This is, in my opinion, the best strategy for monetizing your email list.à Create a product and sell it to your list. Thatââ¬â¢s it. Thatââ¬â¢s the goal. You should be aspiring to do this, and then you should stop aspiring and just do it... now. As Jeff Walkerà says, ââ¬Å"The best way to launch a product is to build an email list, and the best way to build an email list is to launch a product.â⬠But why is this the best monetization strategy? Higher margins: Thereââ¬â¢s no middle man when itââ¬â¢s your product. Better targeting:à Your audience can tell you exactly what they want. Life-time value:à You retain all customer behavior data, allowing for much more effective retargeting and upsells over the customerââ¬â¢s lifetime. Follow these tipsà in order to do it right: Collaborate with subscribers on identifying a product they want Create the product. Pre-sell the product. Launch the product. Improve the product. Letââ¬â¢s walk our way through a basic version of this process. Collaborate The easiest way to create a product people want is to ask them what they want. Brainstorm a few possible product ideas and ask your subscribers to give you feedback on what they like/dislike about them. Ask them specifically if they would consider buying each option. Once youââ¬â¢ve found an idea people are really into- preferably one that doesnââ¬â¢t require significant investment for your first attempt- itââ¬â¢s time to create. Recommended Reading:à 5 Easy Lead Conversion Tips For Your Email Marketing Program A great example for beginners would be an info-product like an e-book. Create Product creation is a massively complex topic outside the scope of this post. For the purpose of this article, letââ¬â¢s just say you're creating an e-book. Here a few keys to compeleting an e-book that doesnââ¬â¢t suck: Create an outline first. Set unchangeable deadlines for each section in your outline. Write the dang thing. Supplement each point with facts/case-studies/examples/data of some kind. Donââ¬â¢t check ââ¬Å"doneâ⬠until itââ¬â¢s something you would pay to read. Next. Pre-Sell Never ââ¬Å"cold sellâ⬠to your email list. You should always pre-sell before you sell. This process is intended to prime your audience for your product by getting them thinking very heavily about the problem your product solves. Send emails and write posts discussing this problem. Discuss beginner-level strategies for solving that problem. Talk about how youââ¬â¢ve solved it using your product or the information contained in the product. And then close... Launch Now itââ¬â¢s time to actually launch the product. The key to a successful product launch is getting all hands on deck. Get everyone you know with a relevant audience to help you promote your launch. Call in every favor. Get your product in front of every possible channel. Recommended Reading:à How Will Outreach Marketing Make Your Blog More Successful? Itââ¬â¢s dangerous to go alone. Your product launch is the time to promote. A lot. Put the work in to create something youââ¬â¢re proud of and then share it with the world. Improve Your launch is just the beginning of your product. Get feedback, improve your product, and keep marketing it. How Will You Improve Your Email List Building Strategy? Weââ¬â¢ve covered quite a bit of ground in todayââ¬â¢s post. If youââ¬â¢re still reading, you are most likely serious about implementing an effective email list building strategyà via your website. Having helped numerous clients through this process (my last client went from 500ââ¬â10,000 subscribers in two months), I can tell you thatà these are super important steps for successful implementation: Create your list: Anyone can do this with zero help. Just follow the instructions in this post. Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself.à If youââ¬â¢d prefer to just have a pro do it for you, Iââ¬â¢m offering a special setup rate for readers here. Run your content strategy:à Unless you have some big bucks to shell out, you will need to do the bulk of this on your own. à is a great resource for actually running a successful content strategy. Launch your product: Product launches are extremely technical and entail a lot of moving parts. I wouldnââ¬â¢t recommend doing your first launch by yourself. One client I worked with had 150,000 social followers but virtually zero website engagement. I gave his team a content strategy, and within two weeks, they had a blog generating 4k shares per article and nearly 100 comments per post. Iââ¬â¢m offering a one-time, discounted rate for readers who would like me to map out a step-by-step strategyà for them. If you want to try it solo anyway, go get ââ¬Ëem cowboy! Youââ¬â¢ll want to follow Bryan Harrisââ¬â¢ outline for his first product launch. Thanks for taking the time to read, learn, and grow as a blogger or online business owner. Like you, the world of online business never ceases to amaze and fascinate me. Feel free to ask a question or leave a comment, and if you enjoyed this article, donââ¬â¢t hesitate to give it a share!
Monday, February 17, 2020
Death Penalty in Texas Essay Example | Topics and Well Written Essays - 1500 words
Death Penalty in Texas - Essay Example In array for a killing to be a "capital murder," it have to meet one of the condition explain beneath under the Capital assault. There are a multiplicity of projected lawful and cultural enlightenment because to why Texas has additional executions as compare to several other state of U.S. The furthermost explanation is, of course, that statistically Texas has the second- biggest inhabitants of any state, sprawling only California. On the other hand, Texas also has the second- excessive rate of executions for every capita, sprawling Oklahoma, so that at the same time as the inquiry is legitimately increase, it could better be inquire of that state previously so as to of Texas. Texas's appellate panels of adjudicators are selected by the ancestors of the state, not allotted by an alternative authority. As Texas's political attitude is in general conventional, judges could find it beneficial to take a hard point of view on crime to guarantee reelection; evaluator also declare that the excellence of these designated jurists is not as high-level as those select in other states. On the other hand, according to a learning by Cornell University staff members, Texas is amongst the states that allocate the death penalty only to accurate kinds of murder, for example individuals of a police official or witness, and to the same extent a result have minor death judgment rates than those make use of further subjective standards, such as the evil nature of a crime, the learning noted. The states among the added objective laws allocate the death penalty fewer (with reference to 1.9 percent during 1977-99) as to those with the additional subjective laws (which allocate it about 2.7 percent throughout that period). A 2002 Houston History census of Texans originate that when question "Do you encourage the death penalty'" 69.1% answer back that they did, 21.9% did not encourage to backing and 9.1% were not sure thing or give away no answer. This is to some extent high ranking than the bear witness to of 68% originate by a Scripps Howard News Census in March 1998. Backing has drop down from 86% during 1994. First of all, I would like to say that in other states of U.S or in Texas. Second of all, Third of all, I would like to say that I am against the use of the death penalty in the United States. I will remain against the death penalty If the individual was find guilty as a party, a supplementary "anti-parties" charge is certain asking whether the defendant in reality bring about the passing away of the deceased otherwise did not in fact origin the passing away of the deceased however intended to kill the deceased or " projected " that a human existence would be there taken. If this question mark is answered 'yes' in adding up to the yes-no model As a result of the special issues in death penalty cases, there are also different rules of evidence that apply in capital cases in the punishment phase than for a non-capital case. In a non-capital case, the State may introduce evidence of
Monday, February 3, 2020
Contemporary Debates in Food and Farming Essay Example | Topics and Well Written Essays - 2500 words
Contemporary Debates in Food and Farming - Essay Example gases and climate change: whereas growing population and globalization stimulate industrial and economic growth, the side effects of it are disturbing in terms of greenhouse gases emission and hence climate change. According to Rust & Rust (2013, p. 255), ââ¬Å"climate change and its effects on existence on earth are becoming more and more relevant as physical evidence of change in our climate is beginning to mountâ⬠. Among numerous economic areas affecting condition of the atmosphere, agricultural sector is one of rather influential factors. Agriculture is the sector aimed at production of food products and raw materials for other industry branches and employing about 1 billion people all over the world. As far as this sector is crucial for economic well-being, it is present almost in all countries of the world. Thus, due to economic reasons, environmental effect of agriculture is literally unavoidable for each of the countries with agricultural sector. The map presented in the Figure 1 illustrates that almost all the countries are engaged in agricultural activity to certain extent. With the population growing rapidly, scientists of agricultural sector, demand for products of agricultural sector and particularly of animal origin is increasing worldwide (Webb & Erasmus, 2013, p. 413). Considering growing demand, specialists do their best deploying their scientific knowledge and developed technological means in order to intensify production of food. However, economic growth is connected to volumes of CO2 emissions produced by different industrial and agricultural enterprises. In the recent fifty years, amounts of greenhouse gas emissions in the sectors of forestry, fishery, crops cultivation and other agricultural segments have increased twice and are likely to keep increasing at a fast pace in future. As it is shown in the Figure 2, agricultural sector in the United States accounts for 10% of greenhouse gas emissions (EPA, 2014). On the global scale, agricultural
Sunday, January 26, 2020
Leadership Models and Competency Frameworks
Leadership Models and Competency Frameworks This assignment mainly focus on a review of leadership theory and competency frameworks based on the debate leaders are born not made.after that I have tried to relate these argument with Leadership Models and Competency Frameworks, which are currently being used in organisations. These all things will help to understand that in which qualities required of people in leadership positions and will help to improve the leadership development process. Also some private sector, some public sector are discussed and web links to the full models included where available. Introduction: Are leaders born or made? this is a long debatable question from long times ago that whether leaders are born or made. But many researchers trying to find out this question answer for decades. The decades are going on and now we know the answer. Finally it has decided that leaders are sort of born and theyre always made. Early theories mainly focused on the difference between leaders and followers but theories in now-a-days are focused on situational factors and leadership skills. Now I am going to discuss this topic through eight leadership theories, models and leadership frameworks and with comparing and contrasting the theories in below: 1. Great man theories: This theory assume that leadership capacity is inherent -and it also assume that great leaders are born, not made. These theories assume that these leaders have come when the country has needed to them. So its totally destined to leadership when needed. These theories also portray leaders as heroic, mythical. And most leaders were male in this theory. For example: Gandhi, Sheikh Mujibur Rahman, Eisenhower, Churchill were great leader. 2. Trait Theories: Like Great Man theories, trait theories assume that people will have inherited main qualities and traits that will help them to do their lead. It assumes that leaders must have to follow some particular behaviour which will help them to be a great leader.This theories also assume that people are born with inherited traits. Stogdill (1974) identified the following traits and skills as critical to leaders. Traits: Adaptable to situations Conceptually skilled Creative Diplomatic and tactful Fluent in speaking Knowledgeable about group task Organised (administrative ability) Persuasive Socially skilled Skills: Alert to social environment Ambitious and achievement-orientated Assertive Cooperative Decisive Dependable Dominant (desire to influence others) Energetic (high activity level) Persistent Self-confident Tolerant of stress Willing to assume responsibility Behavioral Theories: Behavioural theories assume that great leaders are made, not born. According to this theory, that great leaders are made, not born and through teaching and observation people can learn to become leaders. Furthermore, they follow that what leaders actually do. Contingency Theories: Contingency theories of leadership mainly based on some special variable which actually find out that particular style of leadership will be fitted for the environment of organization. This theory assume that there is no best leadership style which will be fitted in all situation.. Participative leadership: Organization will be developed when people are more committed to their relevant action and this action will happen on that time when company will involve all employees with their relevant goals and decision. People are less competitive and more collaborative when they are working on joint goals. When all people in company take decision together , the social commitment become higher and their commitment to decision will increase. Situational theories: Situational theories are best for taking certain types of decision making and here leaders choose their best course of action based on many situational variables . Transactional Leadership: Ãâà It assumes that people are motivated by reward and punishment. Here total system activated by a clear chain of command. It means people will agree to do a job and authority will be given by a manager. Here subordinate will do their job to get a decision of manager, they are fully responsible for that job. In case of any failure subordinate will get punishment. . Transformational Leadership : It assumes that people will follow a person who inspires them. Here a leader must have a vision and passion to achieve great thing and he or she must have to work hard through enthusiasm and full energy. Now I m going to comparing and contrasting those above theory in briefly: Great Man Theories Here leaders are exceptional people, born with innate qualities, destined to lead. Trait Theories It describes about leaders qualities Behaviourist Theories These assume that what leaders actually do rather than on their qualities. Here different patterns of behaviour are observed and categorised as styles of leadership. Situational Leadership This is an approach where leadership is very specific to the situation. It also assumes that different required leadership styles may be required in different levels in the same organization. Contingency Theory This theory find out the situational variable which best predict that which leadership style will be followed. Transactional Theory This theory mainly focuses on the relation ship between leaders and followers and here leader give the reward based on loyalty of the followers. Transformational Theory Here main concept is change and envisioning and implementing is a main thing to get better performance. LEADERSHIP MODELS AND COMPETENCY FRAMEWORKS : In his section I m going to explain about different leadership models and frameworks which is used in practice across the public and private sector organisations. Private sector frameworks: BAE performance centered leadership: For improving the business, Performance Centred Leadership competencies provide a set of related behaviours. Thats why they have been developed from 360 degree feedback information, benchmarked against the competencies of high performing organisations, each with related behaviours there are five core competences. Try to achieve High Performance à ¢Ã¢â ¬Ã ¢ Secondly, focusing on the Customer à ¢Ã¢â ¬Ã ¢ Thirdly, developing Others à ¢Ã¢â ¬Ã ¢fourth, Continuously Improving à ¢Ã¢â ¬Ã ¢ Lastly, Working Together FEDERAL EXPRESS LEADERSHIP QUALITIES : They mainly follow a system where they have selected 9 attributes for rating motivated leaders: à ¢Ã¢â ¬Ã ¢ Appeal or allure à ¢Ã¢â ¬Ã ¢ personal consideration à ¢Ã¢â ¬Ã ¢ Intellectual incentive à ¢Ã¢â ¬Ã ¢ Determination or braveness à ¢Ã¢â ¬Ã ¢ Constancy à ¢Ã¢â ¬Ã ¢ Flexibilty à ¢Ã¢â ¬Ã ¢ candour or honest ness à ¢Ã¢â ¬Ã ¢ Apprehension à ¢Ã¢â ¬Ã ¢ Respect for others Lufthansa Leadership Compass Lufthansa school of business is following a framework for their leadership development education which is made by Lufthansa leadership compass. It includes the following six key categories, which set out a range of skills and behaviours including: perception, determination, concern for people, self-reflection and professional know-how: à ¢Ã¢â ¬Ã ¢ Firstly, Entrepreneurial leadership à ¢Ã¢â ¬Ã ¢ Secondly, problem solving ability à ¢Ã¢â ¬Ã ¢ Thirdly, Win to others à ¢Ã¢â ¬Ã ¢ Fourth, Lead to people à ¢Ã¢â ¬Ã ¢ Fifth, Attitude and drive à ¢Ã¢â ¬Ã ¢ Lastly, International business competencies Philips Leadership Competencies Philips has set some leadership competencies which will define the behaviour for achieving the business success. There are Six Leadership Competencies they has set out. These competencies are as follows: à ¢Ã¢â ¬Ã ¢ Firstly, leader needs to Show determination to achieve excellent results à ¢Ã¢â ¬Ã ¢ Secondly, they need to focuses on the market à ¢Ã¢â ¬Ã ¢ Thirdly, need to find better ways à ¢Ã¢â ¬Ã ¢ Fourthly, focus on top performance à ¢Ã¢â ¬Ã ¢ motivating commitment à ¢Ã¢â ¬Ã ¢ Develops self and others For more information please visit: http://ad.chinahr.com/jobads/philips/leadership.asp Shell Leadership Framework: Shell has also used the Leadership Framework and it includes nine elements as indicated below used by Shell includes nine key elements as indicated below: à ¢Ã¢â ¬Ã ¢ They need to build shared vision à ¢Ã¢â ¬Ã ¢ Focusing on customer à ¢Ã¢â ¬Ã ¢ Increases business Opportunities à ¢Ã¢â ¬Ã ¢ Indicate professional mastery à ¢Ã¢â ¬Ã ¢ Shows individual effectiveness à ¢Ã¢â ¬Ã ¢ show courage à ¢Ã¢â ¬Ã ¢ Motivating, Coaching Developing à ¢Ã¢â ¬Ã ¢ Need to give value differences à ¢Ã¢â ¬Ã ¢ Produce the Results Vodafone Global Leadership Competencies: The Global Leadership Programme of Vodafone are underlying by Vodafone leadership competencies. Those are divided into five categories: à ¢Ã¢â ¬Ã ¢ Firstly, Value the communication à ¢Ã¢â ¬Ã ¢ Secondly, develops the International team à ¢Ã¢â ¬Ã ¢ Make Strategic vision à ¢Ã¢â ¬Ã ¢ Need to increase organisational capability à ¢Ã¢â ¬Ã ¢ drives commercially For the full framework please visit: www.glp.vodafone.com/global.htm Public industry Framework: Senior Civil Service Ability Framework: Civil Service Corporate Management has recognized few certain characteristics what is essential for the Senior Civil Service (SCS). They have established six types of competencies those are associated with behaviours. The competencies are: à ¢Ã¢â ¬Ã ¢ Providing goal and correct way to resolve à ¢Ã¢â ¬Ã ¢ Building an distinct impact à ¢Ã¢â ¬Ã ¢ Working towards creative strategy à ¢Ã¢â ¬Ã ¢ Inspiring the employees to develop best outcome à ¢Ã¢â ¬Ã ¢ Study and progress à ¢Ã¢â ¬Ã ¢ Emphasis on responding For more information please visit: http://www.cabinet-office.gov.uk/civilservice/scs/competences.htm Scottish Executive Framework Scottish parliament recognizes seven types of standards and to clarify this, they recommend what leaders should do and how to do. They also mentioned when the leaders need to learn more to work effectively. The leadership characteristics of the framework are as follows: à ¢Ã¢â ¬Ã ¢ Realising à ¢Ã¢â ¬Ã ¢ Self-organization à ¢Ã¢â ¬Ã ¢ Examination and exploration à ¢Ã¢â ¬Ã ¢ External attention à ¢Ã¢â ¬Ã ¢ Communication à ¢Ã¢â ¬Ã ¢ Handling people à ¢Ã¢â ¬Ã ¢ Team building Management Education Training Organisation (METO) management Standards METO has developed seven key roles for leadership, which are given: à ¢Ã¢â ¬Ã ¢ Organizing Events à ¢Ã¢â ¬Ã ¢ Organizing Assets à ¢Ã¢â ¬Ã ¢ Organizing Employees à ¢Ã¢â ¬Ã ¢ Organizing Statistics à ¢Ã¢â ¬Ã ¢ Organizing Spirit of the company à ¢Ã¢â ¬Ã ¢ Organizing Excellence à ¢Ã¢â ¬Ã ¢ Organizing Plans Institute of Chartered Management Chartered Management Skills Chartered Manager Candidates need to demonstrate (and provide evidence of) learning, development and impact in the workplace against two of these six categories. à ¢Ã¢â ¬Ã ¢ Leading People à ¢Ã¢â ¬Ã ¢ Meeting Customer Needs à ¢Ã¢â ¬Ã ¢ Managing Change à ¢Ã¢â ¬Ã ¢ Managing Information and Knowledge à ¢Ã¢â ¬Ã ¢ Managing Activities and Resources à ¢Ã¢â ¬Ã ¢ Managing yourself A SELECTION OF LEADERSHIP DEVELOPMENT INITIATIVES NHS Chief Executives Programmes The NHS manage a wide range of programmes through their Leadership Centre, including a suite of programmes for Chief Executives. These comprise a number of initiatives based upon the NHS Leadership Qualities Framework, including: National and International Learning Experiences: à ¢Ã¢â ¬Ã ¢ Development Assignments (Lancaster University Management School) à ¢Ã¢â ¬Ã ¢ Transformational Thinking (Manchester University) à ¢Ã¢â ¬Ã ¢ Study Tour to Canada (Kings Fund) à ¢Ã¢â ¬Ã ¢ Duality Leadership Programme (University of Birmingham) à ¢Ã¢â ¬Ã ¢ Action Learning Sets (Nelson and Pedler) Modular Programmes: à ¢Ã¢â ¬Ã ¢ Experienced Chief Executives Development Programme (Kings Fund and Lancaster University Management School) à ¢Ã¢â ¬Ã ¢ Drive for Results (Manchester University) Of interest here, is the range of learning opportunities being offered, from action learning sets, study tours and exchanges to modular programmes. The participants are free to choose their preferred modes of learning yet the thinking behind the programme implies that each will contribute towards developing qualities from the Leadership Qualities Framework. For further information please visit: http://www.nhs-leaders.org NCSL Leadership Development Framework The National College for School Leadership is one of the leading organisations in relation to their awareness of the importance of distributed leadership. Recent years have seen an increasing move from the competency-based approach of the Hay McBer Model to the development of a Leadership Development Framework. The outcomes of a Think Tank report lead to 10 propositions about school leadership. School leadership must: à ¢Ã¢â ¬Ã ¢ be purposeful, inclusive and values driven à ¢Ã¢â ¬Ã ¢ embrace the distinctive and inclusive context of the school à ¢Ã¢â ¬Ã ¢ promote an active view of learning à ¢Ã¢â ¬Ã ¢ be instructionally focused à ¢Ã¢â ¬Ã ¢ be a function that is distributed throughout the school community à ¢Ã¢â ¬Ã ¢ build capacity by developing the school as a learning community à ¢Ã¢â ¬Ã ¢ be futures oriented and strategically driven à ¢Ã¢â ¬Ã ¢ be developed through experiential and innovative methodologies à ¢Ã¢â ¬Ã ¢ be served by a support and policy context that is coherent and implementation driven à ¢Ã¢â ¬Ã ¢ be supported by a National College that leads the discourse around leadership for learning Personal Characteristics of Effective Leaders Ãâà Personality Early research on leadership sought to identify a list of personal characteristics that set effective leaders apart from other people. No single list has been found to hold true for every leader in every context. As a result leadership research moved on in a different direction focusing instead on what effective leaders do. For decades traits were largely ignored. However, despite lacking 100% generalisability, contemporary leadership scholars have recognised that personal characteristics are important to effective leadership particularly intelligence and aspects of personality such as dominance, extraversion, sociability, self-confidence, high levels of energy and resilience[8]. The concept of intelligence is expanded upon further in the next section, and a more comprehensive list of personality traits associated with effective leadership is shown below:Ãâà Ãâà For those seriously interested in developing leadership, it is important to appreciate the impact of personality. Greek philosopher, Aristotle once said that we are the sum of our behaviours; excellence therefore is not an act but a habit. Personality is a key driver of our day-to-day habitual behaviours and as such can help or hinder our leadership effectiveness. Leaders should: Be aware of how their personality helps and hinders their leadership effectiveness, then Find leadership positions where their strengths are called for, then Offset their weaknesses through a combination of tapping others strengths and their own development Ãâà Intelligence Effective leaders typically have higher than average levels of intelligence specifically reasoning and memory. During World War I, the armed forces used IQ tests to select potential officers and they continue to be used as a recruitment tool in many contemporary organisations such as Microsoft. A high IQ does not make you an effective leader. Be accurately aware of themselves their emotions, tendencies, strengths and weaknesses. Use emotions to enhance thinking and decision-making. Consciously regulate emotions and moods in intelligent ways. It has been claimed that emotional intelligence is a better predictor of leadership success than IQ. More recently social intelligence, previously considered a sub-part of emotional intelligence, has been shown to be the single largest factor impacting on leadership effectiveness.Ãâà Conclusion: Leaders are Sort of Born It seems like theres only one thing that a person needs to actually be born with in order to be a leader later in life. Thats intelligence. A leader needs to be smart enough. Effective leaders arent necessarily the smartest people in the room or the company or even on the team. But they have to be smart enough to do the job theyre assigned. Whats more important is what kind of person the potential leader is when he or she becomes an adult. The person who emerges from adolescence into young adulthood has the psychological and character traits theyll demonstrate for the rest of their life. Some of those matter for leadership. By the time a person becomes an adult we can tell if they can help other people achieve results. That, after all, is what we expect leaders to do. We expect them to achieve success through a group. We expect them to help their subordinates grow and develop. By the time a person becomes an adult, we can tell if they want to achieve objectives or if they just want to go along and take it easy. We expect leaders to be responsible for achieving results. You can have a marvelous life without a results focus, but if youre going to lead successfully you have to have the drive and willingness to be measured by the results of your leadership. By the time a person becomes an adult, we can tell if they are willing to make decisions or not. Lots of people wake up every day and let the world happen to them. But leaders must be able and willing to make decisions that affect themselves and others. By the time a person becomes an adult we can tell if they have the basic qualities that we expect leaders to have. We can determine if theyre smart enough to do the job. We can tell if they are willing to help others to achieve results as a group. And we can tell if they will make decisions. Those things are essential. People who have them can learn the multiple skills it takes for them to become effective leaders. No matter how they measure up on the key essentials, no one emerges from the womb or from adolescence with all the skills in place to be an effective leader. Everybody has to learn the job. Thats why leaders are always made.
Saturday, January 18, 2020
Defining Marketing Essay
To answer the premise of the paper, ââ¬ËDefining Marketingââ¬â¢ a definition of marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which products, goods or services are transferred to a consumer or client by a producer or seller. Other definitions exist to describe marketing aside from the prior definition. Marketing has been described as, ââ¬Å"A management process identifying, anticipating and supplying client or consumer requirements with efficiency and profitability.(Tutor2U, 2010) In that same article marketing is described as ââ¬Å"human activities that are directed at facilitating and consummating exchanges. â⬠(Tutor2U, 2010)This last expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my money. The sellers or producers are engaged in making a profit and ensuring a positive client experience and consumers or clie nts who want products that are within their budget, durable and meets the expectations of the transaction; thus a deal can be made between the two entities. In the course text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as ââ¬Å"performing activities seeking to accomplish an organizationsââ¬â¢ objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer. â⬠(Basic Marketing, page 6, 2009) Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions. Many companies and organizations struggle to find the right balance in management to ensure the company growth and achieve profitability. Marketing can plan an important role in companies excelling with their corporate goals. The use of marketing is how companies conceive and promote corporate brand management and strategic positioning; but it also works toward a corporate strategy and allows for companies to be innovative and thrive in their industries. A company with a marketing business plan considers the key stakeholders, communication channels, the business environment and, core corporate competencies. Using the company brand is a leverage to be used to its full potential. Marketing can assist in developing new consumer channels, products or services that can grow the company or organization and make a sustainable difference in industry trends. The marketing business strategy should include ideas on obtaining new clients, retaining current clients or customers, brand management and tactical to promote sales of the companyââ¬â¢s products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementation and will impact the organization success of a company. Verizon Communications is a favorite in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new technology recently developed and follows through by introducing the advances to a competing industry. Through research and marketing, Verizon has found what telecommunication technology works and has become very proud of starting a major transformation in the wireless world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers. Through a partnership with major computer companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of high quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010)Another company that has demonstrated consistently to employees and stakeholders, honest and fair business practices resulting in significant organizational success is Dole Food Company. The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole Fresh Vegetable product line. (Dole, 2008)Doleââ¬â¢s willingness to share knowledge publicly, invest in new technology, fight food born disease, are all public benefits derived from their ethical leadership. Doleââ¬â¢s financial stewardship and social responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart,just to name a few.
Thursday, January 9, 2020
A Tale of Two Cities Essay Samples - Overview
A Tale of Two Cities Essay Samples - Overview How to Find a Tale of Two Cities Essay Samples Online Every one of the body paragraphs of your writing is going to be filled with all the required evidence and processed diligently! They are here in order to alleviate the research process for you. This technique works great for practically any niche. Enjoy our completely free writing help. There are quite a lot of sources of information which substantiate this argument. The 2 scenes that are talked about, are in various parts of the novel, but they're almost identical. Darnay is luckily set free due to this similarity. There are particular common elements that point to the caliber and value of the essays. Put simply, the aristocrats had sealed their graves since they were too cruel towards the reduced classes. As students we had to compose a lot of assignments, that isn't a secret. A 3 hour lunch always sounds nice and errands can become rather convenient distractions if you aren't careful. The reduced classes did not have any civil liberties and weren't permitted to take part in government. Visitors may enjoy a vacation here that offers the finest possible scope for outdoor pursuits. Or Lucie might be regarded as naive and unsuspecting. Eight decades later, Lucie and Darnay are residing in England. Key Pieces of a Tale of Two Cities Essay Samples We are going to take a look without delay. Anything you should finish your paper quickly and qualitative. Then explain the significance of the theme, and explore a lesson which can be learned from the story. If you take a look at the larger picture. Discuss the way in which identity-reversal plays a part in furthering the novel's plot. Very similar to the book, the top class is resented by the reduce class. Both chief characters have various backgrounds, yet they fall in love with the exact same lady. The two of these flat characters are important in the maturation of the story. The oppression and misery of common folks are highlighted through a string of grim scenes. Dickens also demonstrates there is a religious aspect whilst managing death. His cursed life isn't his own. The idea of life after death has ever been among the fascinations of humans. That sort of activity usually takes around 4 hours each day. Because the novel takes place over eighteen decades, time moves a bit fast in the start. You always have to tell the truth straight away because it can hurt you in the long run. All this takes lots of time, so there's no wonder we look for any potential help we can find. Of the more important cities, just a few notably surpass national growth. Some businesses require that you collect all the money, while some do that for you. This novel shows what people will do to be able to live a larger afterlife. Then, talk about the question as it applies to societies in actual life. a Tale of Two Cities Essay Samples Lucie could be regarded as an old soul who's wise enough in order to get the good in everyone. Charles utilizes the sea for a symbol for the societal agitation of the folks of France. Charles Darnay is a great example. Five decades later, a superb man named Charles. There's an increasing sentiment that Dan Quinn ought to be fired. As a consequence of Dr Manette and Gabelles' testimonies he's set free. The main aim of the Revolution is to become rid of the aristocracy, and the revolutionaries won't stop till they exterminate all of these, even a few of the ones that have done no wrong. In Paris, there's a feeling of urgency and unfairness. It was also true that the French aristocracy wasn't considered as the exact safe of its kind. Thus a visit to Plymouth and England's West Country can easily used in conjunction with a journey to Europe. While it is peaceful France has become a warzone with a government that is steadily eroding. England, just a couple of years before, had given up her rights to the United States of america, and thus revolution wasn't the most popular term.
Wednesday, January 1, 2020
The Strange Case Of Dr. Jekyll And Mr. Hyde - 1291 Words
The Victorian era was a period of great change in England in terms of social, political, and even scientific advancement. The country became highly regarded around the world, whereby London was the center of excellence and was characterized by its citizenââ¬â¢s high moral standards. The pressure on Englishmen to maintain a respectable persona among others was so tremendous that often reputations were damaged at the slightest deviation from social norms. Similarly to the faà §ade of Englandââ¬â¢s perfection, Robert Louis Stevenson reveals the result of the social expectations on Victoriansââ¬â¢ personalities in his novella, The Strange Case of Dr. Jekyll and Mr. Hyde. Stevenson uses the motif of the double to make a commentary on the conflict betweenâ⬠¦show more contentâ⬠¦In order to maintain a reputable image, his life must be void of excitement and evident emotion that may distort the serious persona he is obligated to assume. However, despite his aloofness, he de monstrates compassion and acceptance to his peers whose reputations have been damaged. He explains ââ¬Å"I incline to Cainââ¬â¢s heresyâ⬠¦ I let my brother go to the devil in his own wayâ⬠(Stevenson 1). In this biblical reference, God expects people to be concerned with their brothers. In saying this, Mr. Utterson believes that it is his ââ¬Å"brotherââ¬â¢sâ⬠will to do what they please without it affecting his views. It is Mr. Uttersonââ¬â¢s habit to be ââ¬Å"the last reputable acquaintance and the last good influence in the lives of downgoing menâ⬠(Stevenson 1). Although his interest with social rejects may suggest Victorian respectability, it may also prove to be a product of the social values forced upon him. As a lawyer, he is ââ¬Å"the representative of justice, order, and societyâ⬠(Frauley). He cannot afford to display any wrongdoings deemed unacceptable by his peers. Therefore, by associating with people of lower reputability, Utterson can experience the rebellious and shunned behaviours through these people. This allows Stevenson to successfully comment on human nature. The duality in Uttersonââ¬â¢s persona is exposed through the disguise he wears in public versus the natural behaviours that are in conflict with a Victorian societyââ¬â¢s expectations of him. This theme also explains why Mr. Utterson and
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