America, By Douglas Mcgray, And The Expansion Of Foreign...

Author Douglas McGray, in his article â€Å"Lost in America,† fights for the expansion of foreign language education in schools by focusing on the present and potential future effects the issue will have on the state of America’s world relations and world business market. To efficiently communicate his message for expansion, McGray publishes his article in Foreign Policy Magazine—a publication known for its political demographic. He publishes his article there with the intent to persuade his intended audience, lawmakers, to pass additional policies and laws expanding foreign language in schools. McGray compiles evidence from history, research, and some of his own thoughts on global education in America. He includes several rhetorical choices such as historical references, statistics, urgency in tone, and analogies which he utilizes to highlight his point to lawmakers that foreign language is fundamentally important in America’s school system. Throughout the article, McGray references historical evidence to substantiate and support his claims. These references he accompanies with persuasive word choices to veer his audience’s opinion. An instance where he applies this method is in his statement: â€Å"America was suddenly a republic, but a republic of foreigners—disparate, multi-lingual, barely connected†¦ Public education was designed to manufacture citizens† (McGray 353). This reference to history is used to target his primary audience, lawmakers, as he relates the issue to the

Monroe Doctrine - Definition and Background

The Monroe Doctrine was the declaration by President James Monroe, in December 1823, that the United States would not tolerate a European nation colonizing an independent nation in North or South America. The United States warned it would consider any such intervention in the Western Hemisphere to be a hostile act. Monroe’s statement, which was expressed in his annual address to Congress (the 19th century equivalent of the State of the Union Address) was prompted by a fear that Spain would try to take over its former colonies in South America, which had declared their independence. While the Monroe Doctrine was directed toward a specific and timely problem, its sweeping nature ensured it would have enduring consequences. Indeed, over the course of decades, it went from being a relatively obscure statement to becoming a cornerstone of American foreign policy. Though the statement would carry President Monroe’s name, the author of the Monroe Doctrine was actually John Quincy Adams, a future president who was serving as Monroe’s secretary of state. And it was Adams who forcefully pushed for the doctrine to be openly declared. The Reason For the Monroe Doctrine During the War of 1812, the United States had reaffirmed its independence. And at the war’s end, in 1815, there were only two independent nations in the Western Hemisphere, the United States, and Haiti, a former French colony. That situation had changed dramatically by the early 1820s. The Spanish colonies in Latin America began fighting for their independence, and Spain’s American empire essentially collapsed. Political leaders in the United States generally welcomed the independence of new nations in South America. But there was considerable skepticism that the new nations would remain independent and become democracies like the United States. John Quincy Adams, an experienced diplomat and the son of the second president, John Adams, was serving as President Monroe’s secretary of state. And Adams did not want to become too involved with the newly independent nations while he was negotiating the Adams-Onis Treaty to obtain Florida from Spain. A crisis developed in 1823 when France invaded Spain to prop up King Ferdinand VII, who had been forced to accept a liberal constitution. It was widely believed that France was also intending to assist Spain in retaking its colonies in South America. The British government was alarmed at the idea of France and Spain joining forces. And the British foreign office asked the American ambassador what his government intended to do to block any American overtures by France and Spain. John Quincy Adams and the Doctrine The American ambassador in London sent dispatches proposing that the United States government cooperate with Britain in issuing a statement declaring disapproval of Spain returning to Latin America. President Monroe, unsure of how to proceed, asked for the advice of two former presidents, Thomas Jefferson, and James Madison, who were living in retirement on their Virginia estates. Both former presidents advised that forming an alliance with Britain on the issue would be a good idea. Secretary of State Adams disagreed. At a cabinet meeting on November 7, 1823, he argued that the United States government should issue a unilateral statement. Adams reportedly said, â€Å"It would be more candid, as well as more dignified, to avow our principles explicitly to Great Britain and France, than to come in as a cockboat in the wake of the British man-of-war.† Adams, who had spent years in Europe serving as a diplomat, was thinking in broader terms. He was not just concerned with Latin America but was also looking in the other direction, to the west coast of North America. The Russian government was claiming territory in the Pacific Northwest extending as far south as present-day Oregon. And by sending a forceful statement, Adams hoped to warn all nations that the United States would not stand for colonial powers encroaching on any part of North America. Reaction to Monroe's Message to Congress The Monroe Doctrine was expressed in several paragraphs deep within the message President Monroe delivered to Congress on December 2, 1823. And though buried within a long document heavy with details such as financial reports on various government departments, the statement on foreign policy was noticed. In December 1823, newspapers in America published the text of the entire message as well as articles focusing on the forceful statement about foreign affairs. The kernel of the doctrine — †we should consider any attempt on their part to extend their system to any portion of this hemisphere as dangerous to our peace and safety.† — was discussed in the press. An article published on December 9, 1823, in a Massachusetts newspaper, the Salem Gazette, mocked Monroe’s statement as putting â€Å"the peace and prosperity of the nation at hazard.† Other newspapers, however, applauded the apparent sophistication of the foreign policy statement. Another Massachusetts newspaper, the Haverhill Gazette, published a lengthy article on December 27, 1823, which analyzed the president’s message, praised it and brushed aside criticisms. The Legacy of the Monroe Doctrine After the initial reaction to Monroe’s message to Congress, the Monroe Doctrine was essentially forgotten for a number of years. No intervention in South America by Europeans powers ever happened. And, in reality, the threat of Britain’s Royal Navy probably did more to ensure that than Monroe’s foreign policy statement. However, decades later, in December 1845, President James K. Polk affirmed the Monroe Doctrine in his annual message to Congress. Polk evoked the doctrine as a component of Manifest Destiny and the desire of the United States to extend from coast to coast. In the latter half of the 19th century, and well into the 20th century, the Monroe Doctrine was also cited by American political leaders as an expression of American dominance in the Western Hemisphere. The strategy of John Quincy Adams of crafting a statement that would send a message to the entire world proved to be effective for many decades.

Scots Law of Contract Free Essays

All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumers’s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements. We will write a custom essay sample on Scots Law of Contract or any similar topic only for you Order Now A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In Bruce’s case some of the customer’s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat. An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball. Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The above case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the â€Å"Slow Patrol† CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon. If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Assurance Corporation (1909) â€Å"†¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf Wol f sued arguing that Forfar were in breach of contract. The court held that Wolf Wolf’s first â€Å"acceptance† was a counter offer and due to the law in Scotland this had rejected Forfar’s offer and put in place a new offer which Forfar had rejected as Forfar’s offer had lapsed upon rejection Wolf Wolf’s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties. The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruce’s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting that there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then. In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop. The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised price of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one. The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price. In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruce’s original offer to buy the rare vinyl Bruce was no longer under any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place. Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) – Business Law in Scotland 2nd edition Crossan Wylie – Introductory Scots Law 2nd edition How to cite Scots Law of Contract, Essay examples

Kadeejah Johnson Essays - Economy, Economic History, Money

Kadeejah Johnson Professor Dr. G. Sochan American History Opening Due: 11 April, 2016 The Great Depression and African Americans In American history there had been many drawbacks that caused major obstructions within the country and primarily amongst its people. The most notorious of those drawbacks was none other than the Great Depression. This was a time period in American history where more than $10 billion in market value had vanished within hours, and the United States had begun to find itself in the waking of the greatest economic disaster in history. Although the stock market crashed, it was not by itself the cause of the Great Depression. Much of America during 1929 had experienced signs of economic trouble. Banks failed, land undeveloped, mortgages foreclosed, and many Americans began to question the government and its spending. Amongst those who were affected were African Americans, much of whom

Free Essays on History Of United States Coinage

Thesis: Coins have been around for many years, they have had changing mints, designs, and variety's which have all been represented by past events and Presidents. I. Locations of mints in the United States. A. Cities of United States mints. 1. The number one mint in the U.S. is San Fransico. 2. The number two mint in the U.S. is Denver. 3. The number three mint in the U.S. is Philadelphia. B. The United States mint standards. II. Pennies, Nickels, and Dimes in the United States Coinage. A. Pennies are also know as the one-cent coin. 1. The large cent is the earliest dated penny. 2. The Indian Head half copper, half nickel cent was minted for six years. 3. The Two-cent piece was minted for nine years. 4. The later Indian Head penny was minted for 44 years. 5. The steel cent was only made in 1943 B. Nickels were the five cent-piece in the U.S. . 1. The Racketeer nickel was minted only in 1883. 2. The Liberty nickel was minted for 30 years. 3. The Buffalo nickel was minted for 25 years. 4. The Wartime nickel was minted for three years. C. Dimes were the ten cent-piece in the U.S. . 1. The Seated Liberty dime was minted for 54 years. 2. The Mercury dime was minted for 29 years. III. Quarters, Half dollars, and Dollar coins in the U.S. Coinage. A. The Standing Liberty Quarter was minted for 14 years. B. The half dollar is worth two quarters in the U.S. . 1. The Walking Liberty half dollar was minted for 31 years. 2. The Franklin half dollar was minted for 15 years. 3. The Silver Kennedy half dollar was only minted in 1964. 4. The Bicentennial Kennedy half dollar was minted for one year. C. The Silver dollar was the most admired coin in the U.S. Mint. 1. The Morgan Silver dollar was minted for 43 years. 2. The Peace Silver dollar was minted for 14 years. 3. The Eisenhower Silver dollar was minted for seven years. 4. The Bicentennial Silver dollar was minted for one year. ... Free Essays on History Of United States Coinage Free Essays on History Of United States Coinage Thesis: Coins have been around for many years, they have had changing mints, designs, and variety's which have all been represented by past events and Presidents. I. Locations of mints in the United States. A. Cities of United States mints. 1. The number one mint in the U.S. is San Fransico. 2. The number two mint in the U.S. is Denver. 3. The number three mint in the U.S. is Philadelphia. B. The United States mint standards. II. Pennies, Nickels, and Dimes in the United States Coinage. A. Pennies are also know as the one-cent coin. 1. The large cent is the earliest dated penny. 2. The Indian Head half copper, half nickel cent was minted for six years. 3. The Two-cent piece was minted for nine years. 4. The later Indian Head penny was minted for 44 years. 5. The steel cent was only made in 1943 B. Nickels were the five cent-piece in the U.S. . 1. The Racketeer nickel was minted only in 1883. 2. The Liberty nickel was minted for 30 years. 3. The Buffalo nickel was minted for 25 years. 4. The Wartime nickel was minted for three years. C. Dimes were the ten cent-piece in the U.S. . 1. The Seated Liberty dime was minted for 54 years. 2. The Mercury dime was minted for 29 years. III. Quarters, Half dollars, and Dollar coins in the U.S. Coinage. A. The Standing Liberty Quarter was minted for 14 years. B. The half dollar is worth two quarters in the U.S. . 1. The Walking Liberty half dollar was minted for 31 years. 2. The Franklin half dollar was minted for 15 years. 3. The Silver Kennedy half dollar was only minted in 1964. 4. The Bicentennial Kennedy half dollar was minted for one year. C. The Silver dollar was the most admired coin in the U.S. Mint. 1. The Morgan Silver dollar was minted for 43 years. 2. The Peace Silver dollar was minted for 14 years. 3. The Eisenhower Silver dollar was minted for seven years. 4. The Bicentennial Silver dollar was minted for one year. ...

Complete, 4-Step Email List Building Strategy For Success

Complete, 4-Step Email List Building Strategy For Success Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I’m making some money, but I wouldn’t call it â€Å"success† just yet. The question you have been wrestling with for months now is, â€Å"How do I get from my reality to my goal?† Or in other words How do you turn your website into a real money-maker? If you’ve been been in the blogging game very long, or if you’ve simply read 10 total marketing articles at any point in the last 5 years, you know that the money is in your email list.  Email marketing has the highest ROI  of any marketing channel, and for content producers, its your #1 source of traffic, social shares, and revenue. The Complete, 4-Step #Email List Building Strategy That Will Make You Successful via @jmcmillen89There are many places you can go for email list building  tips. Here’s a great list of 21 ways to build your email list. But articles like these require you to have a competent system already in place AND to understand what you are ultimately trying to do with that system. Today, we are going to go through the full process from start to finish- everything you need from email list creation to effective monetization. The basic process looks like this: I’m going to show you how YOU can implement this process without any outside help whatsoever. For those of you who like to skip the tinkering or take things to the next level, there’s a special offer  for you at the end. Let’s start with Step 1 of your email list building strategy. Step #1: Create Your Email List This is the easiest step, but how many of you reading this have yet to start your list, because... research. You don’t want to select the wrong provider or you don’t want to spend money and then not put the work in. Well guess what? I’m solving both of those problems for you right now. If you’ve been waiting for a solid beginner email provider, go ahead and click here  to immediately start your FREE account with MailChimp. There’s no costs until you reach a handsomely monetizable 2,000 email subscribers. Problem solved. Now, select â€Å"Lists† in the top bar and then click â€Å"Create List†. Fill in a few admin details, and BAM, you’re done! Now that you have your list, let’s move on to tricking out your website for email collection. Step #2: Optimize Your Website For Email Collection This is where you  get to have some fun, at least, if you're anything like me. If you want your website to perform as a business funnel, your highest core value should be simplicity. Think simple and then think simpler. Simple design Single goal Necessary features only If you want to build a serious email list, that list has to be one of the #1 goals of your website. And on that note, immediately axe EVERY feature that doesn’t facilitate email signups. (If you can sell to your customers immediately via product trials or e-commerce, those are great features to keep around.) There’s a only a handful of features you  need to collect email effectively: Some form of compelling lead magnet Above-the-fold email opt-in CTA Email opt-in popup End-of-content email opt-in Let’s take a closer look at each of these. Recommended Reading:  How To Blog With As Little As Possible Create a compelling lead magnet. While some users will like your content so much, they will simply hand over their email address, these users are the exception rather than the rule. You need to have a few cards up your sleeve that will compel visitors to become subscribers. You need to have something valuable that you can freely offer visitors in exchange for their email address. These are called â€Å"lead magnets†. A great example can be found right here at , which uses its restricted-access resource library to invite readers like you to become subscribers. Check out 's resource library as an example of a compelling lead magnet. Just look at the top of your screen. See the light blue bar that says â€Å"Get 60+ Free Resources Now!†? Yep, that’s a lead magnet. There is virtually no limit to what you can use as a lead magnet: Restricted resource library Topical e-book Collection of templates Exclusive content only given to subscribers Audio or video downloads Email course training series Checklist PDFs Software tool access etc. When evaluating something as a potential lead magnet, it needs to answer â€Å"Yes† to two  vitally important questions: Is this something my marketing target audience would LOVE and no one else would really care about? Is this something that can be automatically distributed upon signup and doesn’t incur marginal cost at my expense? Virtually everyone wants a free laptop, but giving out laptops in exchange for email addresses breaks both or these rules. People who have zero interest in your website’s topic/product will claim the laptop with zero return on your investment, and the marginal cost of purchasing a laptop per subscriber is an insanely inefficient way to collect email addresses. Pick something that answers â€Å"Yes† to both the above questions, and you’ll be good to go. Place an email opt-in CTA above the fold. When we are discussing a desktop setup, your above-the-fold real estate is by far the most valuable. It absolutely must include a CTA that leads to email signup or information collection of some nature. A great example of this is Noah Kagan’s blog OkDork. As soon as you show up on the home page, you are immediately propositioned for your email address in exchange for Noah’s lead magnet. The entry box gives visitors a no-friction, one-click way to give you their email. Noah’s company SumoMe  recently released an application called Welcome Mat  that helps  you to implement this exact same technique on any website, landing page or blog. Here’s an example of the free version in action on my men’s blog. This is my homepage hero shot: You’ll notice I already have an opt-in form above the fold at the top of the right sidebar. I’m using this simple MailChimp for WordPress plugin, which can be inserted via the widget area of your WordPress dashboard. When Welcome Mat is installed, the following screen immediately drops down for new users visiting my website: This not only allows me to collect email, but it also gives me a chance to immediately hit users with a targeted value proposition. Visitors who show up to my site and resonate with â€Å"taking an honest look at manhood†, are more likely to subscribe or continue reading and subscribe later. Collect emails above the fold with immediate value propositions. Here's how. #listbuildingAs a final example, I want to address the freelancers and direct-service providers among you who are wanting to build your email, but honestly, your biggest priority is direct contact for currently interested clients. I feel you. I’m in a similar boat. I help business owners do a lot of what I’m talking to you about in this article, but at level 1,000. Here’s how I handle those dual goals. This is my services landing page: The red button takes visitors through my sales pitch, which will end in a request for their email. The green button takes visitors directly to the form where they give me their email. Since I am focusing on lead generation here, this strategy won’t be as effective for scaling out a massive email list as what I’ve discussed above. However, I am still acquiring a list of SUPER targeted emails of people interested in my services who I can retarget at a later date or invite to view my blog content. Have segmented  #emaillists based on your goals to really drive conversions.Create an email opt-in popup Let’s be honest. No one really thinks about popups with fond thoughts and fuzzy memories. Except website owners interested in collecting emails. Those gals and guys LOVE popups, because they work. They really, really, really  work. In fact, I doubt you can find a single, high-traffic marketing blog that doesn’t currently use popups. I’m using- you guessed it- SumoMe’s free popup application: Since installing this simple popup, my subscription rate has doubled. I’ve had 2x the subscribers over this last year as I did before, and I have probably posted half as much content this year as I did the year before. Popups work. Since I’m using the free version, I am unable to offer a lead magnet within my popup, but if I were to upgrade, I could display something like this, which would probably improve my signup rate even further: If you want to install SumoMe’s Listbuilder popup application, simply follow the directions here. Create email signup opportunities at the end of your content. You probably already know this, but most visitors to your blog posts won’t read the full post. Maybe they will skim and maybe they will just read a few points and leave. If they make it all the way to the end, they are â€Å"picking up what you’re putting down†. This is a golden opportunity for you to capture these casual visitors into your email list â€Å"fold†. Don’t waste it! Include a signup opportunity at the end of every post. There is an easy way to do this with a moderate return, and then there is a more difficult- AKA  time consuming- way to do this that will net you a much higher return. The easy way involves nothing more than including a signup form at the end of each post, like this: ... OR offering your standard lead magnet, like this example from CoachTube: Simply create a graphic like the one from CoachTube  and display it at the end of your post with a link to your email signup page. That’s the easy way. The more difficult way is to make a different lead magnet for every single one of your posts. This is called a â€Å"content upgrade†, and it gets better results because it is directly related to what your visitors were just reading about. Note: By the way, there's a content upgrade in this post right in the introduction to help convert visitors into subscribers right away. has seen this as an excellent way to turn organic traffic into long-term, engaged subscribers. Here’s an example from Brian Dean’s blog Backlinko: Content upgrades have been the primary fuel in the emergence of several new leading blogs in the marketing blogosphere. I’ve seen case study after case study of unbelievable results. While it requires a bigger investment on your part, It’s worth giving this strategy a try. To learn more about posting content upgrades, check out Bryan Harris’ guide. Step #3. Implement Email Marketing Within Your Content Strategy While email is your best single tool for building an audience, it’s still just one piece of your content strategy. Your overall content strategy should be targeting your desired audience via recurring, well-promoted content that gets people to you website and into position for email capture. If you aren’t getting people to your site, you won’t be getting any email signups. Recommended Reading:  How To Publish More Consistent Content That Will Help You Grow A Successful Blog Fortunately, your email list can play the star role in getting traffic to your website. Sometimes, people overcomplicate the email marketing process. They get scared of sending too many emails and wait too long to contact their audience, or they aren’t really sure what to write, so they just throw a bunch of stuff in. Before I describe a ridiculously simple (yet effective) way to run your email marketing, let’s review our goals. The goal of any content marketing campaign is twofold: Build an audience of people interested in your chosen topic. Build trust within that audience and an expectation of quality from your brand. We want everyone who comes into contact with your brand to think, â€Å"Wow, they don’t mess around. That was good stuff.† We DON’T want people subconsciously   thinking, â€Å"I’ve seen this 100 times before. You think I’m going to buy your paid product when this free stuff is so weak?† Now that we’ve established our goal, let’s look at how email can play a part. Here’s a ridiculously simple, beginner strategy for email marketing that will get your content some great results. Anytime you publish a new blog post, send out the following email: Subject line: â€Å"Compelling headline meant to grab maximum email opens† (check out 's headline analyzer for some help.) Header image taken from published post. Short introduction setting up a hook to get people to your post. Link to your post. Button(s) to click for instant shares. It’s that simple. Check out this example: How easy is that? And guess how well this hopelessly simple email performed? I will take 50% opens and 30% clicks every day of the week. Don’t overcomplicate this. Your emails don’t need to be complicated to be effective. In fact, they should be decidedly uncomplicated. Now that we’ve identified a simple template for each individual email, how should we incorporate these emails into a fuller content strategy? I’m glad you asked. Again, this is a baseline strategy anyone can do and everyone should be doing (at minimum). I’ve found from working with countless clients over the years that many bloggers have trouble finding a repeatable process off which to base their content strategy, so I’m condensing it into a few simple tips. Publish your blog between 12 p.m. and 5 a.m. ET. The easiest way to do this is to schedule it to automatically publish via WordPress, or if you’ve made the incredibly wise decision to get a subscription, you can schedule posts easily  through their dashboard. Recommended Reading:  When Is The Best Time To Publish A Blog Post? Schedule an email to go out the day your post goes live. The specific time will vary based on your topic and audience. For weekday posts, I’d recommend sending out emails around 7 a.m. ET, as that will put your content at the top of most readers’ inboxes when they either get to work or check their emails before  work. Promote your content across social channels. You can do this manually, or, if you have a account, you can automatically schedule postings across your networks AND repostings at later dates. These three tips  are  a great beginning baseline if you aren’t already doing it for each new post. Step #4. Monetize Your Email List I want to quickly take you through all four email monetization strategies, because they’re worth knowing and you can achieve big wins with each one. Sell affiliate offers to your list. Sell advertising placement in your â€Å"newsletter†. Make your email newsletter a paid subscription. Sell your own product. Let’s start with the first email list building monetization strategy. Sell affiliate offers to your email list. Affiliate marketing is as old as the Web itself. It made millionaires in the late-90’s/early-2000’s, back when lots of people  who stumbled online were becoming millionaires. Today, you are far more likely to be sold an expensive course on becoming a millionaire affiliate marketer than you are to actually become one yourself. It’s not that affiliate marketing can’t work, it’s just a much less efficient way to make money than creating and selling your own product. Furthermore, you typically have no control over the quality or customer service attached to an affiliate product, so you risk losing trust every time a subscriber makes a purchase. The BIG exception and the RIGHT way to implement affiliate marketing is to select a few products/services you trust that generate RESIDUAL income. Here’s the only example you really need to know. Pat Flynn is considered a veritable influencer  in the marketing blogosphere. You’ve almost definitely heard of him, and you most likely read his blog. Pat made $116,891.83 last August. That number may boggle your mind at first glance, but let’s take a look at the numbers: Pat earned revenue from 13 total affiliate offers. His affiliate earnings made up 72% of his total income for the month of August. But most significantly, Pat made 55% of his entire August revenue from just two offers. Both these offers, Bluehost and LeadPages, are subscription-based services, meaning every time Pat signs up a new customer, he begins getting paid on a monthly basis for as long as that customer remains a customer. Pat has been selling Bluehost website hosting since at least March 2010. When he first began referring Bluehost, it accounted for less than 8% of his monthly revenue, but after 5 years of accumulating referred users, he is collecting monthly checks worth 40% of his total revenue from just this one referral. Now, it’s your turn. Pick a subscription-based service that meets the following criteria: You already love it. It’s a no-brainer for your customers. It's intended to be used indefinitely. Slap that referral link into your next email and talk it up big to your email subscribers. You should also create a targeted landing page (like this)  on your website, pitching your visitors. Boom. Done. Sell ad placements on your â€Å"newsletter†. I place â€Å"newsletter† in quotes because your emails really shouldn’t look like a traditional newsletter, and I’m a stickler for semantics. Quirks aside, I’m not really talking about banner-style ads here. Banner ads are tacky in a newsletter, and it’s not really what your customers subscribed for. Paid ad placement in your newsletter should look a lot like affiliate marketing, with the primary difference being you are getting paid to place rather than paid based on subscriber engagement. Have you considered including native advertising in your email newsletters?This works particularly well with niche newsletters, because the smaller the market, the more valuable it is for a new brand to get its name in front of relevant viewers. How do you get such placements? Sorry, the answer is direct sales. Pick 10 brands in your niche, and email them something like, â€Å"I have 1,000 email subscribers centered around your niche, and I think they would be very interested in learning more about [brand]. I’d love to discuss running a [brand] promotion in an upcoming newsletter.† It’s really that simple. What brand doesn’t want to be promoted? From there, it’s just a matter of negotiating payment. Make your email newsletter a  paid subscription. I’m including this one because it’s a relevant option, but I wouldn’t recommend you try it as your core email list building monetization strategy. People are very used to being asked for their email in exchange for content, and they are becoming increasingly hesitant to give that email address away. If you have the audacity to ask for money in exchange for your emails, your email content better include the following: Highly valuable, world-class type content. Exclusive content that can ONLY be found via your email list. Unless your newsletter is offering in-demand content that can’t be found anywhere else, this strategy could be a bit difficult to implement super successfully. Create and sell your own product. This is, in my opinion, the best strategy for monetizing your email list.  Create a product and sell it to your list. That’s it. That’s the goal. You should be aspiring to do this, and then you should stop aspiring and just do it... now. As Jeff Walker  says, â€Å"The best way to launch a product is to build an email list, and the best way to build an email list is to launch a product.† But why is this the best monetization strategy? Higher margins: There’s no middle man when it’s your product. Better targeting:  Your audience can tell you exactly what they want. Life-time value:  You retain all customer behavior data, allowing for much more effective retargeting and upsells over the customer’s lifetime. Follow these tips  in order to do it right: Collaborate with subscribers on identifying a product they want Create the product. Pre-sell the product. Launch the product. Improve the product. Let’s walk our way through a basic version of this process. Collaborate The easiest way to create a product people want is to ask them what they want. Brainstorm a few possible product ideas and ask your subscribers to give you feedback on what they like/dislike about them. Ask them specifically if they would consider buying each option. Once you’ve found an idea people are really into- preferably one that doesn’t require significant investment for your first attempt- it’s time to create. Recommended Reading:  5 Easy Lead Conversion Tips For Your Email Marketing Program A great example for beginners would be an info-product like an e-book. Create Product creation is a massively complex topic outside the scope of this post. For the purpose of this article, let’s just say you're creating an e-book. Here a few keys to compeleting an e-book that doesn’t suck: Create an outline first. Set unchangeable deadlines for each section in your outline. Write the dang thing. Supplement each point with facts/case-studies/examples/data of some kind. Don’t check â€Å"done† until it’s something you would pay to read. Next. Pre-Sell Never â€Å"cold sell† to your email list. You should always pre-sell before you sell. This process is intended to prime your audience for your product by getting them thinking very heavily about the problem your product solves. Send emails and write posts discussing this problem. Discuss beginner-level strategies for solving that problem. Talk about how you’ve solved it using your product or the information contained in the product. And then close... Launch Now it’s time to actually launch the product. The key to a successful product launch is getting all hands on deck. Get everyone you know with a relevant audience to help you promote your launch. Call in every favor. Get your product in front of every possible channel. Recommended Reading:  How Will Outreach Marketing Make Your Blog More Successful? It’s dangerous to go alone. Your product launch is the time to promote. A lot. Put the work in to create something you’re proud of and then share it with the world. Improve Your launch is just the beginning of your product. Get feedback, improve your product, and keep marketing it. How Will You Improve Your Email List Building Strategy? We’ve covered quite a bit of ground in today’s post. If you’re still reading, you are most likely serious about implementing an effective email list building strategy  via your website. Having helped numerous clients through this process (my last client went from 500–10,000 subscribers in two months), I can tell you that  these are super important steps for successful implementation: Create your list: Anyone can do this with zero help. Just follow the instructions in this post. Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself.  If you’d prefer to just have a pro do it for you, I’m offering a special setup rate for readers here. Run your content strategy:  Unless you have some big bucks to shell out, you will need to do the bulk of this on your own.   is a great resource for actually running a successful content strategy. Launch your product: Product launches are extremely technical and entail a lot of moving parts. I wouldn’t recommend doing your first launch by yourself. One client I worked with had 150,000 social followers but virtually zero website engagement. I gave his team a content strategy, and within two weeks, they had a blog generating 4k shares per article and nearly 100 comments per post. I’m offering a one-time, discounted rate for readers who would like me to map out a step-by-step strategy  for them. If you want to try it solo anyway, go get ‘em cowboy! You’ll want to follow Bryan Harris’ outline for his first product launch. Thanks for taking the time to read, learn, and grow as a blogger or online business owner. Like you, the world of online business never ceases to amaze and fascinate me. Feel free to ask a question or leave a comment, and if you enjoyed this article, don’t hesitate to give it a share!

Death Penalty in Texas Essay Example | Topics and Well Written Essays - 1500 words

Death Penalty in Texas - Essay Example In array for a killing to be a "capital murder," it have to meet one of the condition explain beneath under the Capital assault. There are a multiplicity of projected lawful and cultural enlightenment because to why Texas has additional executions as compare to several other state of U.S. The furthermost explanation is, of course, that statistically Texas has the second- biggest inhabitants of any state, sprawling only California. On the other hand, Texas also has the second- excessive rate of executions for every capita, sprawling Oklahoma, so that at the same time as the inquiry is legitimately increase, it could better be inquire of that state previously so as to of Texas. Texas's appellate panels of adjudicators are selected by the ancestors of the state, not allotted by an alternative authority. As Texas's political attitude is in general conventional, judges could find it beneficial to take a hard point of view on crime to guarantee reelection; evaluator also declare that the excellence of these designated jurists is not as high-level as those select in other states. On the other hand, according to a learning by Cornell University staff members, Texas is amongst the states that allocate the death penalty only to accurate kinds of murder, for example individuals of a police official or witness, and to the same extent a result have minor death judgment rates than those make use of further subjective standards, such as the evil nature of a crime, the learning noted. The states among the added objective laws allocate the death penalty fewer (with reference to 1.9 percent during 1977-99) as to those with the additional subjective laws (which allocate it about 2.7 percent throughout that period). A 2002 Houston History census of Texans originate that when question "Do you encourage the death penalty'" 69.1% answer back that they did, 21.9% did not encourage to backing and 9.1% were not sure thing or give away no answer. This is to some extent high ranking than the bear witness to of 68% originate by a Scripps Howard News Census in March 1998. Backing has drop down from 86% during 1994. First of all, I would like to say that in other states of U.S or in Texas. Second of all, Third of all, I would like to say that I am against the use of the death penalty in the United States. I will remain against the death penalty If the individual was find guilty as a party, a supplementary "anti-parties" charge is certain asking whether the defendant in reality bring about the passing away of the deceased otherwise did not in fact origin the passing away of the deceased however intended to kill the deceased or " projected " that a human existence would be there taken. If this question mark is answered 'yes' in adding up to the yes-no model As a result of the special issues in death penalty cases, there are also different rules of evidence that apply in capital cases in the punishment phase than for a non-capital case. In a non-capital case, the State may introduce evidence of